Would anyone kindly present a clear and concise proof for the following identities?
Given two real numbers x, y and a positive integer n,
$$x^n-y^n=(x-y)\times\sum_{k=0}^{n-1}x^{(n-1)-k}y^k$$
Similarly, if n is odd,
$$x^n+y^n=(x+y)\times\sum_{k=0}^{n-1}(-1)^kx^{(n-1)-k}y^k$$
Any interesting generalisations and proofs for said generalisations are welcome as well.