So, you want to show that $\operatorname{Lip}(\alpha)$ is a Banach space for the norm $\|\cdot\|_1$.
Let $C[0,1]$ denote the Banach space of continuous complex-valued functions on $[0,1]$, equipped with the sup-norm $\|\cdot\|_\infty$. Then, in particular, for any $f \in \operatorname{Lip}(\alpha)$, $\|f\|_\infty \leq \|f\|_1$.
Now, let $\{f_n\}_{n=1}^\infty$ be a Cauchy sequence in $\operatorname{Lip}(\alpha)$. By the observation above, $\{f_n\}$ is also a Cauchy sequence in $C[0,1]$, and thus converges to some $f \in C[0,1]$ in the sup-norm; it suffices to show that $f \in \operatorname{Lip}(\alpha)$ and that $f_n \to f$ in the norm $\|\cdot\|_1$.
In order to show that $f \in \operatorname{Lip}(\alpha)$, observe that
$$
M_f := \sup_{\left|s-t\right| \neq 0} \frac{\left|f(s)-f(t)\right|}{\left|s-t\right|^\alpha} = \sup_{\epsilon > 0} \sup_{\left|s-t\right|=\epsilon} \frac{\left|f(s)-f(t)\right|}{\left|s-t\right|^\alpha} = \sup_{\epsilon > 0} \epsilon^{-\alpha} \sup_{\left|s-t\right|=\epsilon} \left|f(s)-f(t)\right|,
$$
so that if you can find an upper bound, independent of $\epsilon$, for
$$
M_f^\epsilon := \epsilon^{-\alpha} \sup_{\left|s-t\right|=\epsilon} \left|f(s)-f(t)\right|,
$$
you're in business. Roughly, for any given $\epsilon > 0$, you'll want to find a suitable $f_n$ to make applying the triangle inequality for absolute values work out; it will also help to remember that $\{M_{f_n}\}$ is bounded from above, since $\{\|f_n\|_1\}$ is bounded from above (as $\{f_n\}$ is Cauchy in the norm $\|\cdot\|_1$) and $M_{f_n} \leq \|f_n\|_1$ for each $n$.
Once you do know that $f \in \operatorname{Lip}(\alpha)$, you can probably use similar tricks to get that $f_n \to f$ in the norm $\|\cdot\|_1$.