Consider literally factoring the polynomial where $r_i$ are it's roots:
$$ P = (x-r_1)(x-r_2)...(x-r_n)$$
What happens when you take its product? We we end up with a sum of an $x^n$ term an $x^{n-1}$ term etc... down to a constant term.
Now here is a procedure for expanding the product: For each term $(x-r_i)$ make a decision of one of the two choices "$x$" or "root". Then form a product of $x$ and the negative of the roots for each combination of decisions that you made. The sum of ALL these "sub products" IS then equal to the expanded version of the polynomial.
Let's try a concrete example:
$$ P = (x-1)(x-2)$$
I can consider $(x-1)$-"x", $(x-2)$-"x" so my product is $x \times x = x^2$
I can consider $(x-1)$-"x", $(x-2)$-"root" so my product is $x \times (-2) = -2x$
I can consider $(x-1)$-"root", $(x-2)$-"x" so my product is $(-1) \times x = -x$
I can consider $(x-1)$-"root", $(x-2)$-"root" so my product is $(-1) \times (-2) = 2$
The sum of all the sub products calculated thus far is: $x^2 + (-2x) + (-x) + (2) = x^2 - 3x +2$. Confirm by hand using FOIL that $(x-1)(x-2) = x^2 - 3x + 2$.
So in general when you have a product of $n$ terms of the form $(x-r_i)$ that is $P = (x-r_1)(x-r_2)...(x-r_n)$ then there are $2^n$ possible ways to a unique list of "root,x,root,root,x,x,x...." to form sub products with. Don't worry if you can't prove the $2^n$ fact its just a counting exercise but not key to the insight.
Now the beautiful thing if you made it this far, is the final $x^{n-1}$ term must be a sum of the all the sub-products you can make using the procedure above that contain an $x^{n-1}$ term.
Concretely the final $-3x$ in $x^2 - 3x + 2$ from expanding $(x-1)(x-2)$ is made by considering the sum $(-2x) + (-x)$.
But these $x^{n-1}$ sub products can only be made in one way, that is by making the decision:
"root", "x", "x", "x" ... "x" (rest are x)
or
"x", "root", "x", "x" ... "x" (rest are x)
or
"x", "x", "root", "x" ... "x" (rest are x)
That is: by making decisions of ALL x's and ONE root.
So your subproducts will be of the form $-x^{n-1}r_i$ and collecting all these subproducts yields
$$ -{r_1}x^{n-1} - {r_2}x^{n-1} - {r_3}x^{n-1} ... = -(r_1 + r_2 + r_3 ... r_n) x^{n-1}$$
after simplifying.
And that's intuitively whats going on. If you found this interesting I recommend checking out:
https://en.wikipedia.org/wiki/Vieta%27s_formulas