For example:
A shop sells sandwiches. They find that if they sell $3$ types of sandwiches they sell more than they would if they only sold $2$ types of sandwiches. However the increase in turnover between $2$ and $3$ is much greater than the increase in turnover between $99$ types of sandwiches and $100$ types.
What is the mathematical function for this and how would I calculate it please?
Thanks in advance