Ahlfors states "From elementary algebra the reader is acquainted with the imaginary unit $i$ with the property $i^2 = -1$." (Complex Analysis, Lars Ahlfors, page 1)
Kreyszig (Advanced Engineering Mathematics) first defines complex numbers “as an ordered pair $(x,y)$”, where $x, y \in \mathbb{R}$. He then defines the imaginary unit $i$ as $(0,1)$. Following this, he defines the addition and multiplication of complex numbers, and uses the definition of multiplication to arrive at $i^2 = -1$. (pages 652, 653)
Professor Paul Dawkins's online notes use both of the above approaches.
Various other places like MathWorld use similar definitions.
But these definitions only narrow down $i$ to two possible values (which are opposite in sign: $z_1$ and $-z_1$). So, when $i$ is used in an expression or in the representation of a complex number, how does one determine which one of the two values it actually is? Also, the sign of the imaginary part of the complex number will change if one person is using one of the two values given by the definition of $i$ and someone else is using the other one. This ambiguity will also affect the uniqueness of the complex plane.
Keeping the above points in mind, are there additional qualifications that help in narrowing it down to one value?
Or is it impossible to further narrow it down, and so we say that - we are using one of the square roots of -1 and representing that root as $i$, and we will all use $i$ to mean this same root, although we can't really define which one it is?