I am following Prof. Williams's description of the linear programming formulation [1] of the minimax problem:
Minimize: $\left( \underset{i}{\rm Maximum} \sum\limits_j a_{ij} x_j \right)$
subject to: conventional linear constraints.
Here, {$x_j$} are the decision variables and {$a_{ij}$} are constant coefficients. The above is recast into:
Minimize $z$
subject to $\displaystyle\sum_j a_{ij} x_j - z \le 0$ for all $i$
I get that the search will seek a $z$ that gets as close as possible to $\displaystyle\sum_i a_{ij} x_j$ because that is the explicit minimization expression. What causes $\sum\limits_i a_{ij} x_j$ to be maximized?
[1] Model Building in Mathematical Programming, H. Paul Williams (2013), ed.5, Section 3.2.3 (Minimax objectives), page 27: https://www.researchgate.net/profile/Fazel_Varasteh/post/Can_anybody_please_suggest_a_reference_for_modelling_cost_of_production/attachment/59d63615c49f478072ea3d2f/AS:273636437495809@1442251418466/download/Wiley Model Building in Mathematical Programming 5th (2013).[sharethefiles.com].pdf