Roundoff error with catastrophic cancellation.
To see what's happening, let's suppose your computer did floating-point arithmetic with $10$ decimal digits. Any number that doesn't fit in $10$ digits is rounded to the nearest number that does. Let's see what happens when you compute
$$ \frac{e^{x^2}-1}{x^2}$$
with $x = 1/(3 \cdot 10^4)$. In floating-point, $x$ is represented as
3.333333333e-5
(note the $10$ digits before the exponent). It's not exact, but it's the best that can be done with $10$ digits. Computing $x^2$ is no problem: it is
1.111111111e-9
Again, this is the best that can be done with $10$ digits. Next we take the exponential:
1.000000001
Still the best that can be done with $10$ digits. But notice how close that is to $1$. Next we subtract $1$:
.000000001 = 1.000000000e-9
Those 0's at the end are just "filler": the initial 1 is the only digit that came from our approximation of $x^2$. The actual value of $\exp(x^2)-1$, rounded to $10$ digits precision, would have been $1.111111112e-9$. At this point the difference between
the two (the "absolute error") is $1.11111112 \times 10^{-10}$. Not
so bad, you might say, considering we're using $10$ digits. But the "relative error", the ratio of this absolute error to the actual value, is not so good: approximately $0.1$. And when we divide our approximation of $\exp(x^2)-1$ by our approximation of $x^2$ (which is a small number), we get
9.000000001e-1
The absolute error now has been magnified to about $10^{-1}$.
If you took an even smaller $x$, things would get even worse: the computer would not be able to tell the difference between $e^{x^2}$ and $1$, resulting in a value of $0$.