I don't know where you're reading, but this seems overly complicated. Suppose that $\alpha:
A\to B$ is a map of $k$-algebras where $A$ and $B$ are finite type. Let $\mathfrak{m}$ be a maximal ideal. We want to show that $\alpha^{-1}(\mathfrak{m})$ is a maximal ideal. Note though that the induced map
$$\alpha:A/\alpha^{-1}(\mathfrak{m})\to B/\mathfrak{m}$$
is injective sice if $\alpha(a\alpha^{-1}(\mathfrak{m}))=\alpha(a)\mathfrak{m}$ is zero, then this says that $\alpha(a)\in\mathfrak{m}$ so that $a\in \alpha^{-1}(\mathfrak{m})$ which says that $a\alpha^{-1}(m)$ is zero.
Now, let us note that while we might be worried that $\alpha^{-1}(\mathfrak{m})$ is not maximal it is certainly prime. Indeed, if $ab\in\alpha^{-1}(\mathfrak{m})$ then $\alpha(ab)\in \mathfrak{m}$. But, this implies that $\alpha(a)\alpha(b)\in\mathfrak{m}$ so then either $\alpha(a)\in\mathfrak{m}$ or $\alpha(b)\in\mathfrak{m}$. But, this means precisely that $a\in\alpha^{-1}(\mathfrak{m})$ or $\alpha^{-1}(b)\in\mathfrak{m}$. Since $a$ and $b$ were arbitrary we see that $\alpha^{-1}(\mathfrak{m})$ is prime as desired (NB: of course this didn't use that $\mathfrak{m}$ is maximal and works for any prime ideal).
So, we see that $\alpha$ induces an inclusion of the integral domain $A/\alpha^{-1}(\mathfrak{m})$ into the field $B/\mathfrak{m}$. If we were dealing with arbitrary rings then this would be the full extent of what we could really say. But, the fact that we're dealing with finite type $k$-algebras is what says the day.
How so? By the Nullstellensatz since $B$ is a finite-dimensional $k$-algebra we have that $B/\mathfrak{m}$ is a finite-dimensional $k$-algebra! So, in particular, since $A/\alpha^{-1}(\mathfrak{m})$ embeds into $B/\mathfrak{m}$ as a $k$-algebra we see that $A/\alpha^{-1}(\mathfrak{m})$ is an integral domain which is also a $k$-algebra which is finite dimensional over $k$. This is enough.
Namely, in absolute complete generality if $\ell$ is a field and $R$ is an integral domain which is an $\ell$-alebrawith $\dim_\ell R<\infty$ then $R$ is a field.
Why? We need to show that for any $r\in R$ which is non-zero that $r$ has a multiplicative inverse. But, this just means precisely that the map
$$m_r:R\to R:x\mapsto rx$$
is invertible-- evidently if $r$ has a multiplicative inverse then $m_r^{-1}=m_{r^{-1}}$ and if $m_r$ is invertible then $1$ is in the image of $m_r$ which means that there exists $x$ such that $1=m_r(x)=rx$.
But, note that since $R$ is a domain that $m_r$ is injective-- if $m_r(x)=0$ then $rx=0$ which implies, by the domain property, that $x=0$ since $r\ne 0$. But, note that $m_r$ is clearly a map of $k$-vector spaces, and since any injective endomorphism of a finite-dimensional vector space is an automorphism, we win!