In this paper I'm reading, they say that if
$\Psi(A) = A^2$ then the derivative $D\Psi(A)$ is defined by $D\Psi(A)(X) = AX + XA.$
I'm a bit confused by that line since I know the differential is given by $d(A^2) = A\, dA + dA\, A$.
But to me this looks a little different. I don't see how the $X$ would pop up in the derivative $AX+XA$ in place of $dA$ when we go from a differential to a derivative.
Can someone explain where I'm going wrong and clarify?