I thought about first multiplying two complex which aren't in the conjugate form:
$$zw=a c+i a d+i b c-b d$$
Then multiply two complex conjugates:
$$\overline{z}\,\overline{w}=a c\color{red}{-}i a d\color{red}{-}i b c-b d$$
And then note the differences between them, which are those red signals. Then I thought about expanding $\overline{zw}$ without negating the proper terms:
$$\overline{zw}=\overline{a c+i a d+i b c-b d}$$
And then apply the overline as if it were an operation to negate those two signals:
$$\overline{zw}=a c-i a d-i b c-b d$$
Is my reasoning correct? I'm thinking it is but I'm feeling that something is missing.