Let's try it from a slightly different angle: Decompose every variable into a constant scale factor and a "normalized" variable, $x=x_*\hat x$ etc. Then insert into the equations$\newcommand{\dd}{{\rm d}}$
\begin{align}
\frac{\dd(x_*\hat x)}{\dd(t_*\hat t)} &= a\,x_*\hat x-b\,x_*\hat x\,y_*\hat y\\
\frac{\dd(y_*\hat y)}{\dd(t_*\hat t)} &= c\,x_*\hat x\,y_*\hat y-d\,y_*\hat y
\end{align}
Now remove the scale factors from the left side and collect the scale factors
\begin{align}
\frac{\dd\hat x}{\dd\hat t} &= (at_*)\,\hat x-(bt_*y_*)\,\hat x\hat y\\
\frac{\dd\hat y}{\dd\hat t} &= (ct_*x_*)\,\hat x\hat y-(dt_*)\,\hat y
\end{align}
Now set the combined coefficients to $1$ as long as that is possible:
$$
at_*=1\implies t_*=\frac1a,\\
bt_*y_*=1\implies y_*=\frac{a}{b},\\
ct_*x_*=1\implies x_*=\frac{a}{c},\\
dt_*=\frac{d}{a}=\hat d\text{ has no free parameter},\\
$$
This gives the normalized system
\begin{align}
\frac{\dd\hat x}{\dd\hat t} &= \hat x-\hat x\hat y\\
\frac{\dd\hat y}{\dd\hat t} &= \hat x\hat y-\hat d\,\hat y
\end{align}
The other variant to simplify the second equation is to have both coefficients equal, so that the resulting factorization and thus the stationary points is/are normalized.
$$
ct_*x_*=dt_*\implies x_*=\frac{d}{c}.
$$
The normalized system is then
\begin{align}
\frac{\dd\hat x}{\dd\hat t} &= \hat x-\hat x\hat y\\
\frac{\dd\hat y}{\dd\hat t} &= \hat d\,(\hat x\hat y-\hat y)
\end{align}