Let suppose we have a simple U shaped vertical parabola whose vertex lies on $(0,0)$.
To move it $h$ units up, we subtract $2$ from $x$ and vice versa. Same for $k$ and $y$ axis.
This seems pretty natural now.
When I learned it for the first time, I thought - to go up we should add to $x$ (not subtract). The logic was never explained (or maybe I didn't recognize it). The teacher gave no reason (and even I didn't ask).
Today this question again popped up in my brain. So,
Why adding $h$ in $x$ in the equation, subtracts $h$ from the value of $x$ axis?
What is the logic behind this?