Consider the matrix $A$ and column vector $b$ where,
$A = \begin{bmatrix}1 & 2\\3 & 4\end{bmatrix}$ and $b = \begin{bmatrix}1\\3\end{bmatrix}$
In the R statistics software, the the code A*b performs element-wise multiplication of the columns in $A$ with the column vector $b$ returning a matrix with the same dimensions as $A$, i.e.
$A*b = \begin{bmatrix}1 & 2\\3 & 4\end{bmatrix} * \begin{bmatrix}1\\3\end{bmatrix} = \begin{bmatrix}1\times1 & 2\times1\\3\times3 & 4\times3\end{bmatrix}=\begin{bmatrix}1 & 2\\9 & 12\end{bmatrix}$
Is there a name for this operation? Can this operation be expressed using common matrix notation?