How do I determine the value of the following alternating sum (converges by Leibniz):
$$ \sum\limits_{n = 0}^{\infty}\sum\limits_{k = 0}^{2n}{2n\choose k}(-1)^k (p)^{k+1},\quad p \in (0, 1) $$
I don't have any idea how one can tackle such a sum as I just started learning about them.