Consider the following exact sequences:
$$ 0 \to A \to B$$ and $$B \to C \to 0$$
The first is exact at $A$ iff the kernel of the map from $A$ to $B$ is $\{ 0 \}$. The second is exact at $C$ iff the image of the map from $B$ to $C$ is all of $C$. Couldn't we say that this sequence is also exact at $C$ if the kernel of the map from $C$ to $0$ is $\text{ker}( \ 0 \to B$) because $B \to C \to 0$ is also $0 \to B \to C \to 0$ and $0 \to A \to B$ is also $0 \to A \to B \to 0$?