For the first question, if you have a projective plane and have identified the ideal points in an appropriate way, every line contains at least one ideal point. The difference between the ideal line and every other line is that every other line contains exactly one ideal point (and no others), whereas every point on the ideal line is an ideal point.
A projective plane has only one ideal line, so no, you cannot have an ideal line defined by $w = 0$ and also have an ideal line defined by $x + y + w = 0.$
Regarding whether $w = 0$ is the equation of a line, a plane, or something else, it is highly dependent on context. Without going to the specific place on the specific page of the specific website where a statement was made that $w = 0$ is the equation of something, it is impossible to say whether the statement was correct.
It is as if a friend of yours told you he read on a website somewhere that the author's car was blue, and he asks you if it was true that the car is blue.
How would you know? You can't know unless your friend tells you where to find the statement on the website. Otherwise it could be any car, of practically any color.
When discussing geometry and projective geometry, even the meanings of apparently simple words are highly context-dependent. We might be discussing four-dimensional Euclidean space one day, within which we identify various subsets of points that form one-dimensional lines, two-dimensional planes, and three-dimensional hyperplanes.
But in a different conversation the word "hyperplane" might mean any of those things--it could have three dimensions, or two, or one.
The meaning of "hyperplane" on the linked Wikipedia page is one of those
any-number-of-dimensions hyperplanes,
not a necessarily-three-or-more-dimensional kind of hyperplane.
It could be a line, and if the projective space under discussion
is a projective plane, the hyperplane at infinity is a line.
It is also possible that someone explaining projective geometry might use
three-dimensional Euclidean space with Cartesian coordinates $x,y,w$
in order to model a two-dimensional projective plane.
In one such model, each line through the origin of the three-dimensional
Euclidean space is declared to be a point of the projective plane.
The equation $w = 0$ describes a plane in the Euclidean space
which also contains all the ideal points of the projective plane
and therefore represents the ideal line of the projective plane.
Therefore when we speak of the object defined by $w = 0$ in this particular model of a projective space,
we might be referring to the line (of the projective plane) defined by this equation or the plane (of the Euclidean space) defined by this equation.
And in some contexts we might mean both things at the same time, since that plane is a model of that line.
All of this may be confusing if you are just getting introduced to projective geometry. It's fine not to consider projective spaces other than projective planes or to identify points in a projective plane with lines in a Euclidean space.
But if you don't want to consider such things, you had better ignore websites that do consider such things, because the only way to make sense of what they are saying is to consider the possible dimensions and models that they are considering.