As mentioned by Hans, and also detailed in an answer to a related question, these are not fundamental definitions. Instead, you should view the following as fundamental:
$$ a \cdot A_k = {\left\langle{{ a A_k }}\right\rangle}_{{k-1}},$$
$$ a \wedge A_k = {\left\langle{{ a A_k }}\right\rangle}_{{k+1}},$$
where the angle brackets mean grade selection (i.e. the dot product of a vector and a grade $k$ blade is all the grade $k-1$ components of the product, and the wedge product of the same is all the grade $k+1$ components). With those definitions in place, one can then go through the exercise of proving that
$${\left\langle{{ a A_k }}\right\rangle}_{{k-1}} = \frac12 \left( aA_k-(-1)^kA_k a\right),$$
and
$${\left\langle{{a A_k}}\right\rangle}_{{k+1}} = \frac12 \left( a A_k+ (-1)^kA_k a \right).$$
To prove these relations, split the blade $ A_k $ into components that intersect with and are disjoint from $ a $ as follows
$$A_k=\frac{1}{{a}} n_1 n_2 \cdots n_{k-1} + m_1 m_2 \cdots m_k,$$
where the $ m_i, n_i $ all orthogonal to $ a $, and where $ m_i $ are mutually orthogonal, and where $ n_i $ are mutually orthogonal (but the $m_i$'s do not have to be orthogonal to any of the $n_j$'s). The products of $ A_k $ with $ a $ are
$$\begin{aligned}a A_k&=a \frac{1}{{a}} n_1 n_2 \cdots n_{k-1} + a m_1 m_2 \cdots m_k \\ &=n_1 n_2 \cdots n_{k-1} + a m_1 m_2 \cdots m_k,\end{aligned}$$
and
$$\begin{aligned}A_k a&=\frac{1}{{a}} n_1 n_2 \cdots n_{k-1} a + m_1 m_2 \cdots m_k a \\ &=(-1)^{k-1} n_1 n_2 \cdots n_{k-1} + (-1)^k a m_1 m_2 \cdots m_k \\ &=(-1)^k \left( { - n_1 n_2 \cdots n_{k-1} + a m_1 m_2 \cdots m_k } \right),\end{aligned}$$
or
$$(-1)^k A_k a=- n_1 n_2 \cdots n_{k-1} + a m_1 m_2 \cdots m_k.$$
Respective addition and subtraction gives
$$\begin{aligned}a A_k + (-1)^k A_k a&= 2 a m_1 m_2 \cdots m_k \\ &= 2 {\left\langle{{a A_k}}\right\rangle}_{{k+1}},\end{aligned}$$
and
$$\begin{aligned}a A_k - (-1)^k A_k a&=2n_1 n_2 \cdots n_{k-1} \\ &= 2 {\left\langle{{a A_k}}\right\rangle}_{{k-1}},\end{aligned}$$
completing the proof.