It's in the remark 1.29 right after that exercise. There are as many beta-contraction possibilities as there are redexes in a term, so as soon as a term contains more than one redex, several reductions (= series of contractions) are possible, and all of them are legitimate.
In principle it doesn't matter which one you pick, in the sense that if a term can be reduced to two different terms, then these two terms can always be further reduced to one same term. This property is called confluence, for the lambda calculus also known as the Church-Rosser theorem, and essentially means that the end result of a function application does not depend on the calculation path:

However, while different reductions will never yield different end results in the sense of different normal forms (= terms which can be reduced no further), it may happen that some reductions get stuck in an infinite loop and never lead to a normal form at all, while other reductions with the same starting term succeed. The quasi-leftmost reduction theorem states that if it is at all possible to reach a normal form, then a reduction in which at least every couple steps it is the leftmost redex (which is the one with the lambda furthest on the left) which is contracted will lead to success. This entails that a strictly-leftmost reduction, in which in every step the leftmost redex is contracted, will also work.
So if you want to be on the safe side, simply always choose the leftmost redex for the next contraction step.
In the present example, a strictly-leftmost reduction proceeds as follows (in each line, the redex to undergo contraction in the next step is underlined, and the term obtained from contraction in the previous step is overlined):
$\newcommand{\bred}{\triangleright_\beta}
\phantom{\bred\ } \underline{(\lambda xyz.xz(yz))(\lambda y.yu)}(\lambda y.yv)w\\
\bred \underline{\overline{(\lambda yz.(\lambda y.yu)z(yz))}(\lambda y.yv)}w\\
\bred \underline{\overline{(\lambda z.(\lambda y.yu)z((\lambda y.yv)z))}w}\\
\bred \overline{\underline{(\lambda y.yu)w}((\lambda y.yv)w)}\\
\bred \overline{wu}\underline{((\lambda y.yv)w)}\\
\bred wu\overline{(wv)}
$
But any other reduction strategy will get you there as well.