The term used in the industry is "risk pooling", but as TickaJules points out above, it's actually the Central Limit Theory in disguise. Most insurance premiums are calibrated as Mean Loss plus expenses plus profit/contingency where the profit/contingency is intended both to cover rarer events and to provide a return to shareholders or the other owners of the surplus. One method of calibration is as Ticka stated: the contingency element is calibrated to a point on the CDF at which the company feels the risk-reward tradeoff is too great. For example, covering up to the 99th percentile may be reasonable, but to the 99.9th percentile may cause policyholders to flee to cheaper pastures. A simpler method is to apply a "risk load" to a variability measure, often the standard deviation of the expected loss.
Both these contingency elements can be perceived as sample means from the universe of potential policyholders. The empirical sample variance is an estimator for the true variance. Also, the difference between true and empirical percentiles exhibit convergence in distribution to a normal distribution.
Therefore, as the pool of insureds grows, the uncertainty around the estimates shrinks in proportion to the square root of the observeds. Therefore, the portion of this uncertainty applied to each policyholder can be reduced even if the overall magnitude of the uncertainty increases. It is sub-linear.