It would help to know what is being contrasted with this more algebraic argument. I suspect, however, that it’s a pictorial argument similar to the one shown in this earlier question. If so, the author’s point is that while the picture makes it very clear that there is a bijection $f$ from $\Bbb N\times\Bbb N$ to $\Bbb N$ and would even let us calculate any $f(m,n)$ by drawing a big enough picture, it doesn’t actually give us an algebraic formula for $f(m,n)$.
Now he’s giving us that algebraic formula. It’s not terribly hard to prove that it’s a formula for the bijection of the pictorial argument. It’s also not hard to prove without any reference to the pictorial argument that this function really is a bijection from $\Bbb N\times\Bbb N$ to $\Bbb N$. But it would be hard to come up with that formula out of thin air. If he had just presented the formula and proved that it’s a bijection from $\Bbb N\times\Bbb N$ to $\Bbb N$, you might well have said, ‘Fine, I see that it works, but where on earth did it come from?!’
It’s more algebraic because it actually gives an algebraic expression for $f$; it’s less clear because you actually have to work a bit to prove that it’s a bijection from $\Bbb N\times\Bbb N$ to $\Bbb N$; the pictorial argument gives you an obvious bijection, even though it isn’t immediately obvious how to express it with an algebraic formula.