Aside from the literal definition itself, the intuition I have in my head for $T_4$ spaces is that they're ones with enough continuous functions on them for the Tietze extension theorem to hold (and that theorem is equivalent to $T_4$-ness, at least in the Hausdorff case). The main difficulty in the proof of the Tietze extension theorem (or, equivalently, Urysohn's lemma) is just getting any nonconstant continuous functions $X \to [0, 1]$ at all; there's no obvious way of constructing them on an arbitrary topological space $X$, and you have to work a bit to show that the normality of $X$ gives a filtration of $X$ by sets indexed in $\mathbb{Z}[\frac{1}{2}] \cap [0, 1]$ that's fine enough to induce a continuous map $X \to [0, 1]$. For metric spaces, the metric itself gives the required extension. It's not true in general that $T_4$ spaces are metrizable (e.g., the Sorgenfrey line), but it's a weakening of that property that ensures enough continuous
functions to do analysis with.
The unfair intuition I have in my head for $T_4$ spaces is that they're left over from an earlier period in topology where one of the major active goals was to find criteria for a space be metrizable. That question has largely been answered by results like the Nagata-Smirnov, Bing, and Urysohn metrization theorems, and I'm not sure it's still of interest to anyone not working directly in topology (but see the earlier remark about unfairness here). So in that sense, $T_4$-ness is an approximation to metrizability that still gives you some interesting topology but allows for more pathology than more familiar spaces like manifolds, CW-complexes, etc.