Here is another proof base on Fubini's theorem. Assuming $f$ is strictly monotone decreasing and continuous with $f(0)=1$ and $f(1)=1$,
$$A=\{(x,y)\in[0,1]^2:0\leq x\leq 1,\,0\leq y\leq f(x)\}=\{(x,y)\in[0,1]^2: 0\leq y\leq 1,\,0\leq x\leq f^{-1}(y)\}$$
Hence
$$\begin{align}\int^1_0f(x)\,dx&=\int^1_0\Big(\int^{f(x)}_{0}\,dy\Big)\,dx=\int_{[0,1]\times[0,1]}\mathbb{1}_{A}(x,y)\,dx\,dy\\
&=\int^1_0\Big(\int^{f^{-1}(y)}_0dx\Big)\,dy=\int^1_0f^{-1}(y)\,dy
\end{align}$$
Edit: I was typing this when TonyK's solution pop-up. My posting is just to formalized his geometric idea.