There is already an answer to this question, but since I also had trouble understanding AR, MA, and ARMA models when I first learned about them, I want to share what helped me understand the models better:
Consider the equation $$\Psi(L)x_t = \Xi(L)\epsilon_t,$$ where $\Psi$ and $\Xi$ are functions of the linear operator $L : S^T\rightarrow S^T$ with $S^T$ denoting the set of all functions $T\rightarrow S$. Typical choices are $T = \mathbb N$ and $S = \mathbb R$, or $S = \mathbb R^d$.
Now $\Psi$ and $\Xi$ are functions of $L$. Let's consider some particular choices for $\Psi$ and $\Xi$:
- Let $\Psi = 1$ and $\Xi = 1$, where $1$ is not the number 1, but the identity operator, i. e. $1(L) = L$. The resulting equation is $$x_t = \epsilon_t.$$ This model is (trivially) white noise.
- Let $\Psi = \phi$ and $\Xi = 1$, where $\phi$ is some polynomial of degree $p$, i. e. $\phi(L) = 1 - \phi_1 L - \phi_2 L^2 - \dots - \phi_p L^p$. Note that $1$ corresponds again to the identity operator and not the number. The resulting equation is $$x_t - \phi_1 x_{t-1} - \phi_2 x_{t-2} - \dots - \phi_p x_{t-p} = \epsilon_t.$$ This model is called AR process.
- Let $\Psi = 1$ and $\Xi = \theta$, where $\theta$ is some polynomial of degree $q$, i. e. $\theta(L) = 1 + \theta_0 L + \theta_2 L^2 + \dots + \theta_q L^q$. Note that $1$ corresponds again to the identity operator and not the number. The resulting equation is $$x_t = \theta_0\epsilon_t + \theta_1\epsilon_{t-1} + \theta_2\epsilon_{t-2} + \dots + \theta_q\epsilon_{t-q}.$$ This model is called MA process.
- Let $\Psi = \phi$ and $\Xi = \theta$, where $\theta$ and $\phi$ are defined as before. The resulting equation is $$x_t - \phi_1 x_{t-1} - \phi_2 x_{t-2} - \dots - \phi_p x_{t-p} = \epsilon_t + \epsilon_{t-1} + \epsilon_{t-2} + \dots + \epsilon_{t-q}.$$ This process is called ARMA process, because it combined both AR and MA process.
There are, of course, other possible choices for $\Psi$ and $\Xi$, e. g. the operator exponential $\operatorname{Exp}$, an affine shift, a scaling, ...
However, the polynomial functions have some handy properties and thus are particularly interesting to study.