Suppose that $X \subset \mathbb{P}^3$ is a smooth complex projective surface of degree $d \geq 4$. Then the Noether-Lefschetz theorem states that if $X$ is very general, then $\mathrm{Pic}(\mathbb{P}^3) \rightarrow \mathrm{Pic}(X)$ is an isomorphism, so in particular,
$$\mathrm{Pic}(X) \cong \mathbb{Z} \cdot \mathcal{O}_X(1).$$
Of course, there are special surfaces for which this fails and the Picard number jumps. However, I was wondering: are there any special surfaces $X$ for which $\mathcal{O}_X(1)$ is not primitive in $\mathrm{Pic}(X)$? In other words, can there exist a line bundle $L$ on $X$ and a positive integer $r \geq 2$ such that $L^{\otimes r} \cong \mathcal{O}_X(1)$? Examples of this or references to a proof of the contrary would be appreciated.