So, I'd like to prove that the function $f(xy) = f(x) + f(y)$ is strictly increasing within the domain
$f: [0, \infty] \rightarrow\mathbb R $
and that
$f(x) > 0 $ when $x > 1$
and
$f(x) < 0 $ when $x < 1$
Now, I understand that by using the definition of strictly increasing function, it is possible to observe the derivative and see if derivative function has an extreme point. However, I just cannot understand how it could be done in this case.
I'm very thankful for all help in advance!