In the context of $C^*$-algebras , why is the $C^*$-identity a "natural" one to choose ? ($||a^* a||=||a||^2$).
Some books try to motivate this by noting that bounded operators on a Hilbert space have the above property. Is this an optimal choice in some sense ? ($||a^*||=||a||$ could, for example, be another candidate for defining $C^*$-algebras).
From what I gather, historically $B^*$-algebras were defined first. ($||a^* a||=||a|| \cdot ||a^*||$). In that case, the same question may be directed towards the $B^*$-identity for $B^*$-algebras.
The fact that this identity is strongly used throughout and I haven't found a natural explanation for the choice, slightly dims the awesomeness of the GNS representation theorem for $C^*$-algebras for me.
Thanks.