Reflexivity and simmetry: obvious.
Transitivity: suppose $(a,b)R(c,d)$ and $(c,d)R(e,f)$. We have two cases: $b=0$, $b\neq0$. Suppose $b=0$. Since $(0,0)\notin A$, $ad=bc$ implies $d=0$. Now, if $(c,d)R(e,f)$, for the same argument $f=0$, and so $af=be$, or $(a,b)R(e,f)$. Now suppose $b\neq0$: we have $$(a,b)R(c,d)\iff a/b=c/d$$
and
$$(c,d)R(e,f)\iff c/d=e/f.$$
So $$a/b=c/d=e/f$$ follows that $(a,b)R(e,f)$.
If you know something about determinants, a much simpler proof is as follows:$$(a,b)R(c,d)\iff \det A=0\iff(a,b)=\lambda (c,d),$$
where $A$ is the matrix with rows $(a,b)$, $(c,d)$ and $\lambda\in \mathbb R$, $\lambda \neq 0$. Note that the last equivalence is true because we exclude $(0,0)$. The last relation is clearly transitive.