When one calculates the vector potential of a magnetic dipole (current circuit), one can arrive at an integral of the form: \begin{equation*} \vec{A} = \frac{I}{cR^3} \oint\limits_L {\vec{dl}} ( {\vec{r}'} \cdot {\vec{R}}), \end{equation*} where $\vec{R}$ --position vector of watchpoint.
Using common formula \begin{equation*} \oint\limits_L \overset{\vec{a}}{\vec{r}'}\times [\overset{\vec{b}}{d\vec{l}} \times \overset{\vec{c}}{\vec{R}}] = \oint\limits_L \overset{\vec{b}}{\vec{dl}} ( \overset{\vec{a}}{\vec{r}'} \cdot \overset{\vec{c}}{\vec{R}}) - \oint\limits_L \overset{\vec{c}}{\vec{R}} (\overset{\vec{a}}{\vec{r}'}\cdot \overset{\vec{b}}{d\vec{l}}) \end{equation*}
So \begin{equation*} \vec{A} = \frac{I}{cR^3} \oint\limits_L \vec{r}'\times [d\vec{l} \times \vec{R}]. \end{equation*}
The common answer is \begin{equation*} \vec{A} = \frac{I}{cR^3} \left( \frac12 \oint\limits_L \vec{r}'\times d\vec{l}\right) \times \vec{R} = \frac{\vec{m} \times \vec{R}}{R^3}, \end{equation*} where $$ \vec{m} = \frac{I}{2c} \oint\limits_L \vec{r}'\times d\vec{l} $$
Where does the ratio
\begin{equation*} \oint\limits_L \vec{r}'\times [d\vec{l} \times \vec{R}] = \underset{\text{area}}{\left( \frac12 \oint\limits_L \vec{r}'\times d\vec{l}\right)} \times \vec{R} \end{equation*}
come from? How to prove the equation?