I was experimenting with different ways of understanding numbers in the range [0, 1], especially the extreme values, and came up with the function $\log{(x)}(1 − x)-\log{(1 − x)}x$. It has the nice property that it approaches logarithmic behavior near either extreme, so you could use it to compare percentages (or fractions) in a general way. Making the input closer to 0 or 1 by a factor of $e$ changes the output by 1, asymptotically.
Using $\log_{10}$ instead yields the popular use of "5 nines" to means 99.999% -- f(0.99999) is roughly 5. f(0.50) = 0, f(0.75) = 0.42. It produces fairly intuitive results: 90% is "about one step better" than 50%, and 99% has the same relationship to 90%.
So, question: Is this a function that is already named in the literature? Or perhaps it might be a specific case of a more general named formula? It's pretty simple, but I wasn't able to find any instances of it using a LaTeX-specific search engine.