To use disjunction elimination (${\lor}\mathsf E$) you make sub-proof assuming the disjuncts aiming to derive the same conclusion under each. To complete the reductio ad absurdum ($\textsf{RAA}$) proof, that conclusion needs to be a contradiction ($\bot$), or something that would allow you to then derive such.
$\qquad\def\fitch#1#2{\quad\begin{array}{|l}#1\\\hline#2\end{array}}
\fitch{~~1.~~\lnot(A\to B)}{\fitch{~~2.~~\lnot A\lor B}{\fitch{~~3.~~\lnot A}{~~~~\vdots\\~~\ell.~~\bot}\\\fitch{~~m.~~ B}{~~~~\vdots\\~~n.~~\bot}\\~~o.~~\bot\hspace{14ex}{\lor}\mathsf E~~2,3{-}\ell,m{-}n}\\~~p.~~\lnot(\lnot A\lor B)\hspace{8ex}\mathsf{RAA}~2{-}o}\\\quad\therefore\quad\lnot(A\to B)~\vdash~\lnot(\lnot A\lor B)$