It's exactly as you said in the comments. The Hessian is $2ww^T$, and it cannot be positive definite (unless $n = 1$).
Indeed, $\text{rank} \ ww^T = \text{rank} \ w = 1$. But positive definiteness requires $\text{rank} \ n$.
So, assuming you are interested in case $n > 1$, $f(x)$ is never strictly convex.
Remark: In general, Hessian being positive definite is sufficient for strict convexity, but not necessary. For example, $f(x) = x^4$ has zero second derivative at $x = 0$, but it's still strictly convex. However, for quadratic functions (which applies to your case), strict convexity is equivalent to Hessian being positive definite.