I've tried starting from both sides, the furthest I've gone is by starting from the right hand side: $$\begin{align*} \sin{11\theta}\sin{3\theta}&=\sin{(7\theta+4\theta)}\sin{(7\theta-4\theta)} \\ \\ &=(\sin{7\theta}\cos{4\theta}+\sin{4\theta}\cos{7\theta})(\sin{7\theta}\cos{4\theta}-\sin{4\theta}\cos{7\theta}) \\ \\ &=\sin^2{7\theta}\cos^2{4\theta}-\sin^2{4\theta}\cos^2{7\theta} \end{align*}$$
Have I done the identity wrong, or should I be using a different approach?