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Maximise $(a+1)(b+1)(c+1)$ when $a+b+c=1$.

I know the answer is just set $a=b=c=\frac{1}{3}$, and you could prove that by comparing two terms at a time: fix one term, and the two other terms are maximised when equal because of squares, so you need to set all 3 terms equal.

But is there any proper solution to this using real inequality techniques?

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The maximum value does not exist.

Try $a=b\rightarrow-\infty$.

For non-negative variables by AM-GM we obtain: $$\prod_{cyc}(a+1)\leq\left(\frac{\sum\limits_{cyc}(a+1)}{3}\right)^3=\frac{64}{27}.$$ The equality occurs for $a=b=c=\frac{1}{3},$ which says that we got a maximal value.