$
\def\bbC#1{{\mathbb C}^{#1}}
\def\bbR#1{{\mathbb R}^{#1}}
\def\LR#1{\left(#1\right)}
\def\op#1{\operatorname{#1}}
\def\abs#1{\op{abs}\LR{#1}}
\def\sign#1{\op{sign}\LR{#1}}
\def\trace#1{\op{Tr}\LR{#1}}
\def\frob#1{\left\| #1 \right\|_F}
\def\qiq{\quad\implies\quad}
\def\o{{\tt1}}
\def\p{\partial} \def\grad#1#2{\frac{\p #1}{\p #2}}
\def\fracLR#1#2{\LR{\frac{#1}{#2}}}
\def\gradLR#1#2{\LR{\grad{#1}{#2}}}
$Generalize the problem to a complex matrix $X\in\bbC{m\times n}$
Define the real-valued matrix $A=\abs X\;$ and note that
$$\eqalign{
&A\odot A = X\odot X^* \\
&{dA\odot A} + {A\odot dA} \;=\; {dX\odot X^*} + {X\odot dX^*} \\
&{A\odot dA} \;=\; \tfrac12\LR{X^*\odot dX + X\odot dX^*} \\
}$$
where $(\odot)$ denotes the elementwise/Hadamard product and $X^*$ is the complex conjugate.
The $L_p$ norm (to the $p^{th}$ power) can be written using
the all-ones matrix $J$
and Hadamard powers of $A$
$$\eqalign{
L_p^p &= J:A^{\odot p} \\
}$$
where $(:)$ denotes the scalar Frobenius product
$$\eqalign{
B:C\: &= \sum_{i=1}^m\sum_{j=1}^n B_{ij}C_{ij} \;=\; \trace{B^TC} \\
B:B^* &= \frob{B}^2 \qquad \{ {\rm Frobenius\;norm} \}\\
}$$
The gradient can be calculated as
$$\eqalign{
p\,L_p^{p-1}\:dL_p
&= J:\LR{p\,A^{\odot p-1}\odot dA} \\
&= J:\LR{p\,A^{\odot p-2}\odot A\odot dA} \\
&= p\,A^{\odot p-2}:\frac12\LR{X^*\odot dX} \;&+\; conjugate \\
dL_p &= \fracLR{X^*}{2L_p}\odot\fracLR{A}{L_p}^{\odot p-2}:dX
\;&+\; conjugate \\
\grad{L_p}{X}
&= \fracLR{X^*}{2L_p}\odot\fracLR{A}{L_p}^{\odot p-2} \\
\grad{L_p}{X^*}
&= \fracLR{X}{2L_p}\odot\fracLR{A}{L_p}^{\odot p-2} \\
}$$
Of course, when $X\in\bbR{m\times n}$ these results can be simplified
$$\eqalign{
&\;{A\odot dA} = X\odot dX \\
&\;dL_p = \fracLR{X}{L_p}\odot\fracLR{A}{L_p}^{\odot p-2}:dX \\
&\grad{L_p}{X} = \fracLR{X}{L_p}\odot\fracLR{A}{L_p}^{\odot p-2} \\
}$$
and setting $n=\o$ recovers the vector case.
Finally, your question was about the square of the norm,
which would be
$$\eqalign{
\grad{L_p^2}{X} &= 2L_p\gradLR{L_p}{X} \\\\
}$$
Update
In the general $\bbC{m\times n}$ case, there are four possible Hessians
$$\eqalign{
\def\hess#1#2#3{\grad{^2 #1}{#2\:\p #3}}
\hess{L_p}{X}{X},\quad\hess{L_p}{X^*}{X},\quad
\hess{L_p}{X}{X^*},\quad\hess{L_p}{X^*}{X^*} \\
}$$
I doubt you are interested in these, so I concentrate on
the $\bbR{m\times n}$ case.
We'll need the elementwise self gradient
$$\eqalign{
\grad{X}{X_{kl}} = E_{kl},\qquad M_{kl}=M:E_{kl} \\
}$$
where all components of $E_{kl}$ are zero except for the
$(k,l)$ component which equals $\o$.
Its Frobenius product with any matrix produces the
$(k,l)$ component.
Calculate the differential and gradient of $G$ (aka the hessian)
$$\eqalign{
\def\h{\odot}
\def\d{\delta}
\def\c#1{\color{red}{#1}}
\def\CLR#1{\c{\LR{#1}}}
q &= p-2 \\
G &= L_p^{\o-p}\LR{X\odot A^{\odot q}} \\
dG
&= L_p^{\o-p}\LR{X\odot dA^{\odot q}+A^{\odot q}\odot dX}
+ \LR{X\odot A^{\odot q}}\LR{\o-p}L_p^{-p}\;dL_p \\
&= L_p^{\o-p}\LR{qX\h A^{\h q-\o}\h dA+A^{\h q}\h dX}
+ \LR{X\h A^{\h q}}\LR{\o-p}L_p^{-p}\;dL_p \\
&= L_p^{\o-p}\LR{qX\h A^{\h q-2}\h\c{A\h dA}+A^{\h q}\h dX}
+ \LR{X\h A^{\h q}}\LR{\o-p}L_p^{-p}\;dL_p \\
&= L_p^{\o-p}\LR{qX\h A^{\h q-2}\h\c{X\h dX}+A^{\h q}\h dX}
+ \LR{X\h A^{\h q}}\LR{\o-p}L_p^{-p}\;dL_p \\
&= L_p^{\o-p}\LR{qA^{\h q}\h dX+A^{\h q}\h dX}
+ \LR{X\h A^{\h q}}\LR{\o-p}L_p^{-p}\;\c{dL_p} \\
&= \LR{\o+q}L_p^{\o-p}A^{\odot q}\odot dX
+ \LR{\o-p}L_p^{-p}\LR{X\odot A^{\odot q}}\;\CLR{G:dX} \\
\grad{G}{X_{kl}}
&= \LR{\o+q}L_p^{\o-p}\LR{A^{\odot q}\odot E_{kl}}
+ \LR{\o-p}L_p^{-p}\LR{X\odot A^{\odot q}}\;\LR{G:E_{kl}} \\
&= \LR{p-\o}L_p^{\o-p}\LR{A^{\odot q}\odot E_{kl}}
- \LR{p-\o}L_p^{-p}\LR{A^{\odot q}\odot X} G_{kl} \\
}$$
The components of this expression are the
components of the Hessian
$$\eqalign{
{\large\cal H}_{ijkl}
&= \hess{L_p}{X_{ij}}{X_{kl}}
= \hess{L_p}{X_{kl}}{X_{ij}}
= \grad{G_{ij}}{X_{kl}} \\
&= \LR{p-\o}L_p^{\o-p}\:{A^q_{ij}\,\d_{ik}\d_{jl}}
- \LR{p-\o}L_p^{-p}\:{A^q_{ij}X_{ij}}\,G_{kl} \\
}$$
If you are only interested in the vector case, keep the $(i,k)$ indices and drop the other two. This makes the Hessian a matrix with components
$$\eqalign{
{H}_{ik}
&= \hess{L_p}{x_{i}}{x_{k}}
= \hess{L_p}{x_{k}}{x_{i}}
= \grad{g_i}{x_k}
= \grad{g_k}{x_i}
\\
&= \LR{p-\o}L_p^{\o-p}\:{a^q_{i}\,\d_{ik}}
- \LR{p-\o}L_p^{-p}\:{a^q_{i}x_{i}}\,g_{k} \\
}$$
Narrowing the scope to the square of the norm
of a real vector
$$\eqalign{
\def\hessLR#1#2#3{\LR{\hess{#1}{#2}{#3}}}
&\hess{\LR{L_p^2}}{x_i}{x_k}
\;=\; 2\,L_p\hessLR{L_p}{x_i}{x_k}
\;+\; 2 \gradLR{L_p}{x_i} \gradLR{L_p}{x_k}^T
}$$
Update 2
$
\def\o{{\tt1}}
\def\LR#1{\left(#1\right)}
\def\op#1{\operatorname{#1}}
\def\fracLR#1#2{\LR{\frac{#1}{#2}}}
$As Steph points out in the comments, the results (for real vectors)
can be simplified by using a diagonal matrix to eliminate Hadamard products and powers (and index notation)
$$\eqalign{
\def\g{{\large g}}
\def\A{{\large\cal A}}
\def\L{L_p}
\def\Diag#1{\op{Diag}\LR{#1}}
\A &= \Diag{\frac{\abs{x}}{\L}} \\
\g &= \A^{p-2} \LR{\frac{x}{\L}} \\
H &= \frac{p-\o}{\L}\:\LR{\A^{p-2} -\, \g\g^T} \\
}$$