Let $A$ be a ring and $M$ an $A$-module. Then $M$ is faithfully flat over $A$ $\Leftrightarrow$ $M$ is flat over $A$ and $M \otimes N=0 \Rightarrow N=0$. This is part of theorem 7.2, p. 47 in Matsumura's Commutative Ring Theory.
Let's consider the direction $\Leftarrow$. Matsumura says, "let $N'\stackrel{f}{\rightarrow} N \stackrel{g} \rightarrow N''$ be a sequence of $A$-modules and suppose $M \otimes N'\stackrel{f_M}{\rightarrow} M \otimes N \stackrel{g_M} \rightarrow M \otimes N''$ is exact. Then $g_M \circ f_M=(g \circ f)_M=0$ so that BY FLATNESS, $Im(g \circ f) \otimes M= Im(g_M \circ f_M)=0$."
Question: where was it that flatness was used in Matsumura's last deduction? Is it not immdediate by definition (independently of flatness) that $Im(g \circ f) \otimes M= Im(g_M \circ f_M)$?