Let $X$ be a noetherian scheme, $Y$ a closed subscheme defined by ideal sheaf $\mathcal{I}$ and $\pi : \widetilde{X} \rightarrow X$ be the blowing up of $X$ along $Y$. Let $Y'$ be the subscheme of $\widetilde{X}$ defined by the ideal sheaf $\mathcal{I}' = \pi^{-1}\mathcal{I} \cdot \mathcal{O}_{\widetilde{X}}$
In Hartshorne book Theorem (8.24), since $\widetilde{X}= \operatorname{Proj} \bigoplus_{d\geq 0} \mathcal{I}^d$, $Y'\cong \operatorname{Proj} \bigoplus_{d\geq 0}(\mathcal{I}^d\otimes \mathcal{O}_X/\mathcal{I})$. But I don't understand this fact.....