EDIT: The following arguments are incomplete (and thus my response might false) - see the comments.
It is enough to assume that $R$ is a finite dimensional Noetherian integral domain in order to exclude this behaviour. In Eisenbud's book (p.219) one can find the following theorem:
If $R\subset S$ are Noetherian rings such that $S$ is a finitely generated $R$-module, then $\dim R = \dim S$.
So if $R$ is Noetherian, and $\phi$ is as above, then $R/J$ is a finitely generated $\phi(R)$-module, which thus has the same dimension as $R$.
On the other hand, for any ideal $J$ of $R$ one has
\begin{equation} \dim\ R/J + \operatorname{ht}(J) \le \dim R.\end{equation}
Since any proper ideal has height greater/equal one (here we use the domain assumption), we obtain the contradiction
\begin{equation} \dim R = \dim R/J \le \dim R -1. \end{equation}