Suppose $R$ is a commutative ring with unity and that $I$ is an ideal of $R$. Then $I$ is a prime ideal iff $R-I$ is multiplicative (if $a,b\in R-I$, then $ab\in R-I$).
So far I have been able to prove the forward direction. If $ab\in I$, then $a\in I$ or $b\in I$. Assume that $a\in I$. Then $I$ contains elements of the form $ar=ra$, where $r\in R$. Thus, $ar\notin R-I$ for any $r\in R$. If $c,d\in R-I$, then $c\neq ar_1$ and $d\neq ar_2$ for some $r_1,r_2 \in R$. Thus, $cd\notin I$, implying that $cd\in R-I$, and hence, $R-I$ is multiplicative.
I'm having trouble with the other direction. I want to assume $R-I$ is multiplicative, so if $c,d \in R-I$, then $cd\in R-I$, so $cd\notin I$, but I don't see what this will do for me. Can someone help me out? Thank you in advance.