How to see that the diagonal morphism for affine schemes $\Delta: Spec(R) \rightarrow Spec(R \otimes R)$ is induced by the morphism of rings $R \otimes R \rightarrow R$, $r \otimes r' \rightarrow r \cdot r'$?
I know this is elementary, but I'm stuck and even don't see this for the induced map on the topological spaces.