Suppose that $F_1,\ldots,F_r\in k[T_1,\ldots, T_n]$ and $G_1,\ldots,G_s\in k[S_1,\ldots,S_m]$ where $k$ is an algebraically closed field. Clearly $X=V(F_1,\ldots,F_r)\subseteq\mathbb A^n_k$ and $Y=V(G_1,\ldots,G_s)\subseteq\mathbb A^m_k$ are two affine varieties and $X\times Y\subseteq\mathbb A^{n+m}_k$ has a natural structure of affine variety as follows:
$$X\times Y=V(F_1,\ldots,F_r,G_1,\ldots,G_s)$$
For the product of (quasi-)projective variety we need the Segre embedding to define a structure of variety, and I don't understand the motivation. Why a straightforward argument as the above doesn't work for (quasi-)projective varieties?