Your induction hypothesis is that
$$\sum_{j=0}^n\left(-\frac12\right)^j=\frac{2^{n+1}+(-1)^n}{3\cdot2^n}\;,\tag{1}$$
and you want to prove that
$$\sum_{j=0}^{n+1}\left(-\frac12\right)^j=\frac{2^{n+1}+(-1)^{n+1}}{3\cdot2^{n+1}}\;.\tag{2}$$
The natural thing to do is to split the sum in $(2)$ into the sum in $(1)$ and the new, extra term and apply the induction hypothesis to get
$$\begin{align*}
\sum_{j=0}^{n+1}\left(-\frac12\right)^j&=\sum_{j=0}^n\left(-\frac12\right)^j+\left(-\frac12\right)^{n+1}\\\\
&=\frac{2^{n+1}+(-1)^n}{3\cdot2^n}+\left(-\frac12\right)^{n+1}\\\\
&=\frac{2^{n+1}+(-1)^n}{3\cdot2^n}+\frac{(-1)^{n+1}}{2^{n+1}}\;.
\end{align*}$$
Now you clearly want to put the two fractions over a common denominator to combine them:
$$\begin{align*}
\frac{2^{n+1}+(-1)^n}{3\cdot2^n}+\frac{(-1)^{n+1}}{2^{n+1}}&=\frac{2\left(2^{n+1}+(-1)^n\right)+3(-1)^{n+1}}{3\cdot2^{n+1}}\\\\
&=\frac{2^{n+2}+2(-1)^n+3(-1)^{n+1}}{3\cdot2^{n+1}}\;.
\end{align*}$$
Now there’s just one more small step, which I’ll leave to you; remember that $(-1)^n=-(-1)^{n+1}$. (Why?)