I know that this issue has been treated in many places, but I have yet to reach something conclusive, hence I am herein seeking your help.
Following the 260.3-1993 - American National Standard Mathematical Signs and Symbols for Use in Physical Sciences and Technology document as well as the Typesetting mathematics for science and technology according to ISO 31/XI guide, I ended up typesetting a certain equation as seen below:

by using the code:
\begin{equation}
\begin{split}
W_{m}(kR) &= \mathrm{i}^m \left( \mathrm{j}_m(kR)
- \frac{\mathrm{j}_m^{\prime}(kR)} {\mathrm{h}_m^{\prime (2)}(kR)} \mathrm{h}_m^{(2)}(kR)\right) \\
&= \frac{\mathrm{i}^{m+1}} {(kR)^{2} \mathrm{h}_m^{\prime (2)}(kR)},
\end{split}
\label{eq:WmkR}
\end{equation}
with j_m and h_m being the spherical Bessel and Hankel functions.
HOWEVER, the appearance of the imaginary unit as well as the Bessel family functions seem awkward to me, although they comply with the above referenced guidelines documents. Additionally, looking in acoustics books, in wikipedia and a multitude of other resources, I could not spot something that looks like the equation seen above.
The question is, even if this were the correct way of typesetting those functions, would you opt for the usual (albeit probably wrong) formatting of adopting italics?
EDIT (ADDITION): Just to clarify, I find awkward the use of roman letters for the Bessel family functions. Those functions are typeset in italics EVERYWHERE else I looked up.
I need to check the referencies about mathematical orthotypography you use but, as far as I know and as I understand, is common to compose the equations,at least the literals in italics. Only some operators are composed in romans.
– Dec 14 '13 at 22:23e—the number— andπ—the number—). But about the bessel functions, I think you could find another appearence (I've never seen them that way). – Manuel Dec 14 '13 at 22:30\mathrm{i},\mathrm{h}and\mathrm{j}to begin with. Thus you're sure the formatting is uniform (and you can easily change it). – egreg Dec 14 '13 at 22:30