Proposition 1.4.11 in Bruns and Herzog Cohen-Macaulay Rings reads:
Proposition: Let $R$ be a Noetherian ring and $\phi: F \rightarrow G$ a homomorphism of finite free $R$-modules. Then $rank (\phi) = r$ if and only if $grade(I_r(\phi)) \ge 1$ and $I_{r+1}(\phi)=0$.
Remarks on notation: by $rank(\phi)$ we mean the rank of $im(\phi) \otimes Q$, where $Q$ is the total ring of fractions of $R$ and $I_r(\phi)$ is a Fitting ideal with index $r$.
Question: In proving the direction $\Rightarrow$ i am stuck in showing that $I_{r+1}(\phi)=0$. What i have shown is that $I_{r+1}(\phi) \subset m$, for every maximal element $m$ of $Ass(R)$. How do we continue?