Let $p=1/a$ and $q=(1-a)^{-1}$. Clearly, $p,q>1$ and $1/p+1/q=1$. Then applying Hölder's inequality we obtain
\begin{align}
\int_0^1 \left(\frac{|f(x)|}{x}\right)^a dx &=\int_0^1 |f(x)|^a x^{-a}dx \le
\left(\int_0^1 \big(|f(x)|^a\big)^{1/a}\right)^a\left(\int_0^1 (x^{-a})^\frac{1}{1-a}\right)^{1-a} \\
&\le \left(\int_0^1 |f(x)|\,dx\right)^a
\left(\int_0^1 (x^{-a})^\frac{1}{1-a}\right)^{1-a} =\|f\|_{L^1}^a \left(\int_0^1 x^{-\frac{a}{1-a}}dx\right)^{1-a}.
\end{align}
But $a<1-a$, as $a\in(0,1/2)$, and hence $b=\frac{a}{1-a}<1$, which implies that
$$
\int_0^1 x^{-\frac{a}{1-a}}dx=\int_0^1 x^{-b}dx=\frac{1}{1-b}=\frac{1-a}{1-2a}<\infty.
$$
Altogether
$$
\int_0^1 \left(\frac{|f(x)|}{x}\right)^a dx\le \left(\frac{1-a}{1-2a}\right)^{1-a}\|f\|_{L^1}^a.
$$