NOTE: I read the inequalities backwards, as $a<b<c<d$. Maybe that's what you meant too?
So here are some "elementary" methods that don't involve (too much) complex analysis. My naive suspicion is that a simple linear transformation will not suffice, and that you actually need to use fractional linear transformation:
Using a fractional linear transformation, you can actually map the interval $(a,b)$ to $(c,d)$ and $(c,d)$ to $(a,b)$ simultaneously with the right orientation. If you imagine that the real number line is joined as a circle with the point at infinity, it's sort of like a 'rotation' (with some distortion, of course.)
You can map $a,b,c,d$ into $a',b',c',d'$ so that $b'-a' = d'-c'$, which is just another form of your equation $a'+d' = b'+c'$.
I personally like approach 2, but it all depends on what level of prior knowledge you have, and what sort of techniques you are willing / allowed to use.
I'll leave the detailed computation to you, but the motivation for using this method and also just "knowing" why the equation holds is essentially complex analysis (see @IgorRivin's answer).
Note2: The first method requires you to verify that the particular linear fractional transformation keeps the integrand invariant. So you probably need to explicitly compute the coefficients.
Note3: The second method has the advantage that you don't actually need to explicitly compute the linear fractional transformation. Both integrals $\int_a^b$ and $\int_c^d$ will transform into $\int_{a'}^{b'}$ and $\int_{c'}^{d'}$ with a common integrand. You still need to verify a few things though. Again, I'll let you think about it.