The following is a theorem from Reed & Simon's Methods of Modern Mathematical Physics, Volume I. Here, we are working in a complex Hilbert space $(\mathcal{H}, (\cdot, \cdot))$, and $\mathscr{L}(\mathcal{H})$ is the space of bounded linear operators $\mathcal{H} \to \mathcal{H}$.
Statement of theorem:
Let $A \in \mathscr{L}(\mathcal{H})$ be positive (i.e., $(x, Ax) \ge 0$, all $x \in \mathcal{H}$). Then there is a unique positive $B \in \mathscr{L}(\mathcal{H})$ such that $B^2 = A.$
The proof in the text begins as follows:
"It is sufficient to consider the case where $||A|| \le 1$. First observe that
$$||I- A|| = \operatorname{sup}_{||\phi|| = 1}|((I-A)\phi, \phi)| \le 1.$$
Next we use that fact that $\sqrt{1-z} = 1 + \sum_{k=1}^\infty c_kz^k$ converges absolutely for complex $z$ satisfying $|z| \le 1$, where the constants $c_k$ are known explicitly. This fact implies that the series $1 + \sum_{k=1}^\infty c_k(I- A)^k$ converges in norm to an operator $B$. Since the convergence is absolute, we can square the series and rearrange terms, which proves that $B^2 = A \dots$
I am able to verify most of the statements in this passage. However:
My question is, how does one successfully work out the calculation for squaring the series?
I have been trying for awhile to do the formal multiplication $$(1 + c_1(I - A) + c_2(I-A)^2 + \cdots )(1 + c_1(I - A) + c_2(I-A)^2 + \cdots ),$$
using the fact that $0 = 1 + \sum_{k=1}^\infty c_k$. But I am just getting a bunch of messy terms. Is there a good trick to use, or an easier way to realize that $B^2 = A$?
Hints or solutions are greatly appreciated.