Let A be a prime $C^{*}$ algebra and $e= \alpha^{-1} c^{*}c$ for some $c \in A$ which satisfies $(c^{*}c)^{2}=\alpha c^{*}c$. Then $e^{2}=e=e^{*}$ and $eAe=\mathbb Ce$ so $eAe$ may be identified with $\mathbb C$.
Endow $Ae$ with an inner product $<ae,be>=eb^{*}ae$. Then the inner product norm coincides with the original norm on $Ae$ and is therefore complete. The corresponding Hilbert space is denoted by $H$.
Define $ \pi:A\longrightarrow B(H)$ by $ \pi(a) \xi= a \xi, \ a \in A, \ \xi \in H$. We must prove that $\pi$ is an irreducible and faithful representation. That it is a representation is straightforward. How do we prove that it is irreducible and faithful?