There are two main ways to express the equation of a plane - vector format or Cartesian equation. The vector format, in simplest form, is usually written $\vec{n}.(\vec{r}-r_0)=0$ where $\vec{n}$ is a normal vector to the plane, $\vec{r}$ is the variable vector (typically $(x,y,z)$ in 3-space) and $r_0$ is some given initial point. In the formatting given in your book, $p$ is what I'm calling $\vec{r}$, $p_3$ is what I'm calling $r_0$ and $(p- p_1)\wedge(p-p_2)$ is what I'm calling $\vec{n}$.
The other main way of writing the equations for planes is in the form $ax+by+cz=d$ where $\vec{n} = (a,b,c)$ and we have that $d=ax_0+by_0+cz_0$ for some point $(x_0, y_0, z_0)$ on the plane. This form can also be written as $a(x-x_0)+b(y-y_0)+c(z-z_0) =0$ to make the connection between the two clearer.
It is very easy to convert from the vector form to the Cartesian form by actually just evaluating the dot product and moving the constant term to the other side. What typically takes the most work is finding $\vec{n}$ in the first place. The form that you have from the book is giving you an explicit way to setup up the problem that always works. Let's try an example:
Suppose we have $p_1 = (3,4,5)$, $p_2 = (1,2,3)$ and $p_3 = (4,7,6)$. The formula says to find the cross product of the vector versions of $p_1$ and $p_2$ and then dot that with $p-p_3$. So
$(p-p_1)\wedge(p-p_2) = (x-3,y-4,z-5) \wedge (x-1,y-2,z-3) = (2y-2z+2,-2x+2z-4,2x-2y+2)$
One of the techniques often employed is that we need a normal vector. It does not have to be the exact one from the cross product but it can be any multiple. So we usually try to pick the simplest one possible. In this case, everything has a factor of 2 so we will use $(y-z+1,-x+z-2,x-y+1)$ instead. (If you skip simplifying the result here, you will be able to simplify the equation later.) Next we do
$
((p-p_1)\wedge(p-p_2))\bullet(p-p_3) = 0 \\
\Longleftrightarrow (y-z+1,-x+z-2,x-y+1) \bullet (x-4,y-7,z-6) =0 \\
\Longleftrightarrow (y-z+1)(x-4)+(-x+z-2)(y-7)+(x-y+1)(z-6) = 0 \\
\Longleftrightarrow xy-xz+x-4y+4z-4-xy+yz-2y+7x-7z+14+xz-yz+z-6x+6y-6 = 0\\
\Longleftrightarrow 2x-2z+4 =0\\
\Longleftrightarrow x-z = -2 \\
$ or in vector form $(1,0,-1)\bullet(x-4,y-7,z-6) = 0$
In my opinion, this particular formulation is pretty hard to deal with compared to the methods I'm used to applying to these problems, which only involve vectors with numbers in the cross product to make the calculation a bit easier. Also note that I haven't actually proved it works in general but ran through the result with a specific set of numbers for you to see how it works out. I suspect you are meant to put it into $ax+by+cz =d$ form as this seems like the most natural result of the work done above.
I thought so too, but the question arises: how do we know that the final form is indeed the plane containing all three points? I got as far as starting to expand the dot product, and there is a lot of terms, which makes me unsure of whether brute force was the intended method.
– Lost Jan 28 '14 at 03:39