We let $k=\mathbb{Z}_{2}$.
Is the assignment of the homogeneous coordinates $(0:0:1)$, $(0:1:0)$, $(1:0:0)$ to the main equilateral triangle of the Fano plane arbitrary?

Could we for example start with the base of the triangle and ''name'' the vertex $(0:0:1)$ as $(1:0:0)$ instead?
I know how to obtain the point between the ones that are the vertices of the triangle, but I am affraid I don't get the general idea.
What point in the Cartesian system represents the point given in homogeneous coordinates? $(0:0:1)$?
Thanks