The Schur Product Theorem basically states that the Hadamard product of two semidefinite matrices is semidefinite. The proof from Wikipedia:
==== Proof of positivity ====
Let $M = \sum \mu_i m_i m_i^T$ and $N = \sum \nu_i n_i n_i^T$. Then $$ M \circ N = \sum_{ij} \mu_i \nu_j (m_i m_i^T) \circ (n_j n_j^T) = \sum_{ij} \mu_i \nu_j (m_i \circ n_j) (m_i \circ n_j)^T $$ Each $(m_i \circ n_j) (m_i \circ n_j)^T$ is positive (but, except in the 1-dimensional case, not positive definite, since they are rank 1 matrices) and $\mu_i \nu_j > 0$, thus the sum giving $M \circ N$ is also positive.
Here, I am not sure how they got the form of $M$ and $N$ with the $\mu$ and $\nu$ in front. Could anyone be kind enough to give me an explanation of what is going on here? thank you!